Google Ads

Google Ads Management That Actually Drives Results

Google Ads Management That Actually Drives Results

Google Ads Management That Actually Drives Results

Google Ads can be one of the fastest ways to grow a business.

It can also be one of the quickest ways to waste money if it is not set up and managed properly.

I help ecommerce and lead generation businesses turn Google Ads into a profitable, measurable channel. For ecommerce brands, that means more sales. For service-based businesses, that means more qualified enquiries.

Not traffic for the sake of it. Not vanity metrics. Real results that move your business forward.

Speak To Blanaid

Are Your Google
Ads Delivering What You Need?

Are Your Google Ads Delivering What You Need?

If any of this sounds familiar, you are not alone.

• You are spending money but are not confident it is profitable.
• You are getting clicks but not enough conversions.
• You do not know which campaigns are actually driving results.
• Your account has become messy over time.
• You feel like Google is spending your budget wherever it wants.

Most accounts I review are not broken. They just lack structure, clarity and consistent optimisation.

That is usually where the opportunity is.

I’ve been working in marketing for over 10 years, focusing mainly on performance channels like paid ads and email marketing.


During that time I’ve worked in a mix of environments. I’ve worked directly with businesses, I’ve worked as part of marketing teams, and I’ve also worked within agencies managing multiple client accounts.


Most recently I was Head of PPC and Klaviyo, where I managed paid advertising campaigns and email marketing strategies for a number of businesses.


Eventually I decided to go freelance so I could work more closely with the clients I actually enjoy working with and take things into my own hands a little more. I wanted the freedom to focus on doing great work rather than being part of a big agency structure where clients often get passed between different people.


Now when you work with me, you’re working directly with the person doing the work.

Rays

How I Approach Google Ads

There is no one-size-fits-all setup.

An ecommerce store selling products needs a different strategy to a service business generating enquiries.

That is why I start by understanding your business properly. What you sell. How you make money. Your margins. Your targets. Your sales process.

From there, I build a strategy focused on profitable growth.

I’ve been working in marketing for over 10 years, focusing mainly on performance channels like paid ads and email marketing.


During that time I’ve worked in a mix of environments. I’ve worked directly with businesses, I’ve worked as part of marketing teams, and I’ve also worked within agencies managing multiple client accounts.


Most recently I was Head of PPC and Klaviyo, where I managed paid advertising campaigns and email marketing strategies for a number of businesses.


Eventually I decided to go freelance so I could work more closely with the clients I actually enjoy working with and take things into my own hands a little more. I wanted the freedom to focus on doing great work rather than being part of a big agency structure where clients often get passed between different people.


Now when you work with me, you’re working directly with the person doing the work.

Account Audit &
Opportunity Review

Account Audit &
Opportunity Review

Account Audit & Opportunity Review

If you already have an account, I review it in detail. If you are starting from scratch, I build it properly from day one.

I look at:

• Account structure.
• Campaign types.
• Search terms.
• Tracking and conversion setup.
• Wasted spend.
• Clear growth opportunities.

This gives me a roadmap for what needs fixing and where we can scale.

I’ve been working in marketing for over 10 years, focusing mainly on performance channels like paid ads and email marketing.


During that time I’ve worked in a mix of environments. I’ve worked directly with businesses, I’ve worked as part of marketing teams, and I’ve also worked within agencies managing multiple client accounts.


Most recently I was Head of PPC and Klaviyo, where I managed paid advertising campaigns and email marketing strategies for a number of businesses.


Eventually I decided to go freelance so I could work more closely with the clients I actually enjoy working with and take things into my own hands a little more. I wanted the freedom to focus on doing great work rather than being part of a big agency structure where clients often get passed between different people.


Now when you work with me, you’re working directly with the person doing the work.

Campaign Structure That Makes Sense

Good performance starts with clean structure.

For ecommerce, I focus on the right mix of Search, Shopping and Performance Max campaigns designed to drive profitable product sales.

For lead generation, I build tightly structured Search campaigns designed to attract high-intent enquiries.

Everything has a purpose. Nothing runs without a reason.

Conversion Tracking
You Can Trust

If tracking is wrong, decisions are wrong.

I make sure your conversions are set up properly so we are optimising for real outcomes. That could be purchases, enquiry forms, booked calls or qualified leads.

Clear tracking is what allows Google Ads to improve over time.

Campaign Structure That Makes Sense

I’ve been working in marketing for over 10 years, focusing mainly on performance channels like paid ads and email marketing.


During that time I’ve worked in a mix of environments. I’ve worked directly with businesses, I’ve worked as part of marketing teams, and I’ve also worked within agencies managing multiple client accounts.


Most recently I was Head of PPC and Klaviyo, where I managed paid advertising campaigns and email marketing strategies for a number of businesses.


Eventually I decided to go freelance so I could work more closely with the clients I actually enjoy working with and take things into my own hands a little more. I wanted the freedom to focus on doing great work rather than being part of a big agency structure where clients often get passed between different people.


Now when you work with me, you’re working directly with the person doing the work.

Conversion Tracking You
Can Trust

I’ve been working in marketing for over 10 years, focusing mainly on performance channels like paid ads and email marketing.


During that time I’ve worked in a mix of environments. I’ve worked directly with businesses, I’ve worked as part of marketing teams, and I’ve also worked within agencies managing multiple client accounts.


Most recently I was Head of PPC and Klaviyo, where I managed paid advertising campaigns and email marketing strategies for a number of businesses.


Eventually I decided to go freelance so I could work more closely with the clients I actually enjoy working with and take things into my own hands a little more. I wanted the freedom to focus on doing great work rather than being part of a big agency structure where clients often get passed between different people.


Now when you work with me, you’re working directly with the person doing the work.

Campaign Structure That Makes Sense

I’ve been working in marketing for over 10 years, focusing mainly on performance channels like paid ads and email marketing.


During that time I’ve worked in a mix of environments. I’ve worked directly with businesses, I’ve worked as part of marketing teams, and I’ve also worked within agencies managing multiple client accounts.


Most recently I was Head of PPC and Klaviyo, where I managed paid advertising campaigns and email marketing strategies for a number of businesses.


Eventually I decided to go freelance so I could work more closely with the clients I actually enjoy working with and take things into my own hands a little more. I wanted the freedom to focus on doing great work rather than being part of a big agency structure where clients often get passed between different people.


Now when you work with me, you’re working directly with the person doing the work.

Conversion Tracking You Can Trust

I’ve been working in marketing for over 10 years, focusing mainly on performance channels like paid ads and email marketing.


During that time I’ve worked in a mix of environments. I’ve worked directly with businesses, I’ve worked as part of marketing teams, and I’ve also worked within agencies managing multiple client accounts.


Most recently I was Head of PPC and Klaviyo, where I managed paid advertising campaigns and email marketing strategies for a number of businesses.


Eventually I decided to go freelance so I could work more closely with the clients I actually enjoy working with and take things into my own hands a little more. I wanted the freedom to focus on doing great work rather than being part of a big agency structure where clients often get passed between different people.


Now when you work with me, you’re working directly with the person doing the work.

Ongoing Optimisation
& Testing

Google Ads is not something I set up once and ignore.

I regularly review search terms, adjust bids, test ad copy, refine targeting and move budget towards what is performing best.

The focus is always the same. Spend money where it works. Cut what does not.

Scaling With Control

Once I identify what is driving results, I scale carefully.

That might mean increasing budget, expanding keyword coverage, launching new campaigns or refining lead quality.

Growth should feel controlled and intentional, not reckless.

Ongoing Optimisation
& Testing

I’ve been working in marketing for over 10 years, focusing mainly on performance channels like paid ads and email marketing.


During that time I’ve worked in a mix of environments. I’ve worked directly with businesses, I’ve worked as part of marketing teams, and I’ve also worked within agencies managing multiple client accounts.


Most recently I was Head of PPC and Klaviyo, where I managed paid advertising campaigns and email marketing strategies for a number of businesses.


Eventually I decided to go freelance so I could work more closely with the clients I actually enjoy working with and take things into my own hands a little more. I wanted the freedom to focus on doing great work rather than being part of a big agency structure where clients often get passed between different people.


Now when you work with me, you’re working directly with the person doing the work.

Scaling With Control

I’ve been working in marketing for over 10 years, focusing mainly on performance channels like paid ads and email marketing.


During that time I’ve worked in a mix of environments. I’ve worked directly with businesses, I’ve worked as part of marketing teams, and I’ve also worked within agencies managing multiple client accounts.


Most recently I was Head of PPC and Klaviyo, where I managed paid advertising campaigns and email marketing strategies for a number of businesses.


Eventually I decided to go freelance so I could work more closely with the clients I actually enjoy working with and take things into my own hands a little more. I wanted the freedom to focus on doing great work rather than being part of a big agency structure where clients often get passed between different people.


Now when you work with me, you’re working directly with the person doing the work.

Ongoing Optimisation & Testing

I’ve been working in marketing for over 10 years, focusing mainly on performance channels like paid ads and email marketing.


During that time I’ve worked in a mix of environments. I’ve worked directly with businesses, I’ve worked as part of marketing teams, and I’ve also worked within agencies managing multiple client accounts.


Most recently I was Head of PPC and Klaviyo, where I managed paid advertising campaigns and email marketing strategies for a number of businesses.


Eventually I decided to go freelance so I could work more closely with the clients I actually enjoy working with and take things into my own hands a little more. I wanted the freedom to focus on doing great work rather than being part of a big agency structure where clients often get passed between different people.


Now when you work with me, you’re working directly with the person doing the work.

Scaling With Control

I’ve been working in marketing for over 10 years, focusing mainly on performance channels like paid ads and email marketing.


During that time I’ve worked in a mix of environments. I’ve worked directly with businesses, I’ve worked as part of marketing teams, and I’ve also worked within agencies managing multiple client accounts.


Most recently I was Head of PPC and Klaviyo, where I managed paid advertising campaigns and email marketing strategies for a number of businesses.


Eventually I decided to go freelance so I could work more closely with the clients I actually enjoy working with and take things into my own hands a little more. I wanted the freedom to focus on doing great work rather than being part of a big agency structure where clients often get passed between different people.


Now when you work with me, you’re working directly with the person doing the work.

What This Looks Like In Practice

What This Looks Like
In Practice

Well-managed Google Ads should feel clear and measurable.

You know what you are spending.
You know what you are getting back.
You know which campaigns are performing.

For ecommerce brands, that means profitable sales and improved return on ad spend.

For lead generation businesses, that means consistent, high-quality enquiries coming in.

This is about building a channel you can rely on.

Optional stat boxes for design:

• Improved return on ad spend.
• Reduced wasted spend.
• Increased qualified leads.
• Clear performance visibility.

Rays

Who I Work With

I work with both ecommerce and lead generation businesses who want Google Ads to properly support their growth.

That includes:

• Ecommerce brands in fashion, beauty, homeware, sports, lifestyle and more.
• B2B ecommerce brands.
• Eco-friendly and sustainable brands.
• Service-based businesses such as solicitors, accountants, consultants and other professional services.
• High-ticket and local lead generation businesses.

If you are investing in Google Ads and want clarity, control and results, we are likely a good fit.

Investment

Google Ads management starts from £600 per month plus VAT.

Final pricing depends on the size of your account, your ad spend and the level of management required.

Some businesses need a full restructure. Others need ongoing optimisation and scaling support.

If you want Google Ads that are focused on results rather than just spend, we should talk.

Speak To Blanaid

Rays

FAQ

Frequently

Asked Questions

How much does Google Ads management cost?

Do you work with ecommerce and lead generation?

Do I need a large budget?

How long does it take to see results?

Can you take over an existing account?

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